Storyteller and Communications Strategist, Kay Fabella, empowers businesses to connect with their audience and customers by crafting meaningful communication strategies. Kay applies her experience as a world-recognized author, speaker and trainer to help startups to Fortune 500 companies. A Los Angeles native based in Madrid. She’s been featured in The Huffington Post and El País.
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More about Kay’s background:
She went to Madrid where she met her husband and came back so she lives there now. She met so many people that struggled with answering the question “what do you do” so she decided to help them communicate that answer clearly along with what makes them different.
What Kay is an expert at:
She’s a communication strategist and storyteller that helps entrepreneurs and startups, especially when pitching
Something that Kay has done recently to help increase her expertise:
Kay’s constantly improving, investing in herself by purchasing programs, courses, and reads as many books as she can. She writes and speaks to organizations so she can help her clients as much as possible.
One thing that medtech entrepreneurs or startups don’t know that they need to know:
Kay works regularly with companies on the Madrid Google campus to help them communicate why people should care. You’re never going to gain their trust if you can’t convey that message to them. Zoom out from your own business and remember the customer you’re trying to serve.
Example of someone that could have used Kay’s advice:
A certain app that allows for ride sharing services has had nothing but bad press lately. You have to have the right story to get people aligned with your message and that’s both internally and externally. They haven’t done that and it’s caused alot of confusion about what’s going on.
Success story that Kay has had recently:
One of her clients innovated a unique product and got the opportunity to speak with national media. They strategized beforehand and wrote down all potential questions they thought the media could have asked along with mapping out the client’s orgin story, customer, and 3 benefits of the product. This was so successful that they got attention from investors and received funding.
Kay’s best advice for medtech entrepreneurs & startups:
Clear is better than cleaver. Throw out any fancy jargon and remember….the customer needs to care.
Kay’s best book recommendation and why:
Start with Why by Simon Sinek. It’s so important to be connected in your business and people want to see where your heart is because we do business with people.
What’s the best way to get in touch with Kay:
kayfabella.com/pitching for a guide on how to pitch effectively
People will forget what you said, people will forget what you did, but people will never forget how you made them feel — Maya Angelou