Sanna serves as the CEO of Rubitection where she is the primary engine behind the company. Their mission and vision is to become a standard tool for early bedsore prevention around the world. she has her PhD in biomedical engineering from Carnegie Mellon University and she has been recognized for her technical and business work by winning 1st place in the Medical Capital Innovation Competition, 2nd Place at UpPrize Competition, and she’s being selected for the 2017 AAAS Lemelson Invention Ambassador.
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More about Sanna’s background:
In the past, she’s worked on cardiac devices, early bedsore detection & monitoring, and she’s always up for good times and adventures with friends.
How Sanna’s company, rubitection helps others:
They’re providing a method to detect the health of bedsores on the skin and designing it so anyone can use it.
Rubitection’s value proposition:
Bedsores are such a large and frustrating problem for 3 reasons —
1) They’re completely preventable
2) They’re very common
3) They’re deadly. Christopher Reeves and Casey Kasem died because of bedsores. Rubitection prevents this from happening and empowers the healthcare provider to manage care effectively
Type of investment Sanna and Rubitection are seeking right now:
Initial seed funding to support pilot studies and regulatory submissions. They have initial prototypes and are gearing up for clinical validation in nursing homes and hospitals
How Sanna was able to sustain her living pre-revenue:
Sanna has embraced the lean approach and practices bootstrapping in her startup. She minimizes expenses and lived with a roommate. She advises to network with people who can help. In order to get the company off the ground, she entered business plan competitions and applied for grants.
How Sanna has kept herself motivated:
She believes in what she’s doing. She asks herself if given the opportunity to do something else, would I do it and if I won a million dollars what would I do. Her answer is always to continue what she is doing
Sanna’s best advice for medtech entrepreneurs:
Talk to future customers today and throughout development of your product. Always look to other entrepreneurs, friends, and colleagues for help.
Sanna’s best book recommendation and why:
How to Get a Seat at the Table by Mark Miller — this explains how top sales people connect.
Biodesign: The Process of Innovating Medical Technologies — great info on how to innovate from Standford’s Biodesign program
Best way to get in touch with Sanna:
Reach her on linkedin and also on the Rubitection website.
Sanna’s favorite quote:
The best resource you can have as an entrepreneur are other entrepreneurs