Author Archives: Meghan M. Alonso

About Meghan M. Alonso

Meghan M. Alonso, referred to by Shark Tank’s Kevin Harrington as a medical device development expert, is known for equipping medtech & IVD companies with the knowledge, resources, and connections they need to bring innovative products to market. She’s the IVD Product Marketing Manager for NAMSA and founder of Imua Services. She’s a contributing author for best selling book “Put a Shark in Your Tank” with Shark Tank’s Kevin Harrington, and the prestigious “Molecular Profiling – Methods and Protocols”(a must read in molecular diagnostics). Her podcast, MedTech Inspired, in which she interviews the hottest startups, experts, and investors, won iTunes “New and Noteworthy”. According to the Huffington Post, she helps clients navigate the complicated process of bringing their ideas to the marketplace. She’s a patriotic military wife, pet parent, founder and co-founder of 4 successful companies who thrives on guiding medical device and IVD companies through development and manufacturing. When she isn’t helping others, Meghan is hard at work on her MBA she is pursuing from Auburn University, staying active with her adorable husky Abby, crossfitting, enjoying great restaurants and fine wine with her husband, soaking up the sun the nearest beach, and promoting the adoption of shelter dogs.

012 – How to Navigate the Development and Innovation Process with Dr. Art Erdman

In this episode I sit down with Dr. Art Erdman to talk about his background in engineering, how 3D printing helps research, and how to navigation the development and innovation process.

  • The University of Minnesota Medical Devices Center, what it does, and how it spurs medical device innovation.
  • How Dr. Erdman ended up in the medical device industry from a background in engineering.
  • How the technology of 3D printing at the Medical Devices Center helped to remove a brain tumor.
  • Advice for people struggling through the development and innovation process.
  • The importance of collaboration in the medical device industry.

“I think we all struggle with so much information and technology moving so fast—what’s going to be important and what’s not?”— Dr. Art Erdman Read more »

011 – “Without the LVAD I Would Never Have Survived” feat. Jan Peuquet and Dominick Sirianni

In this episode I sit down with Dominick Sirianni and Jan Peuquet to talk about Jan’s recent struggle with Cardiomyopathy and how an LVAD device saved her life.

  • What it was like feeling like she was dying but being told she was fine.
  • How her family convinced the hospital to take a better look at her condition.
  • Why the absence of an available heart was the best thing that happened to her.
  • How an LVAD device saved her life.
  • What it was like getting the call about her replacement heart.

“Without the LVAD I would never have survived to this point in time.” – Jan Peuquet

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010 – Migraines as Motivation for Medical Devices with Dr. Romina Ghassemi

In this episode I sit down with Dr. Romina Ghassemi to talk about her work in chiropractic, how she invented the BAX-U posture support system, and what you should consider when developing a medical device.

  • How her mother’s migraines inspired her to become a doctor.
  • Why she stopped treating the symptoms and started looking for the underlying cause.
  • How she developed the concept for the BaX-U system.
  • Why you need to focus on creating a product that people actually want to wear.
  • Her biggest struggles in medical device product development.

“Sometimes life gives you opportunities and the only choice you have is to succeed.” – Dr. Romina Ghassemi Read more »

008 – Is your company fundable? Aaron Call will cover the steps to make it so it is.

In this episode I sit down with Aaron Call from MediCoventures to discuss his company, their process to taking a new medical device product out of the ideation stage, and why product market fit is so important.

  • How and why he ended up moving to Phoenix, Arizona.
  • The story behind MediCoventures and how it got started.
  • How MediCoventures approaches validation of new product ideas.
  • Why your idea is only as valuable as the market says it is.

Download the Fundability Criteria worksheet.

“We want to help you develop something that is better than your original idea.” – Aaron Call
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007 – Do You Know All of the Things You Can Do With Your IP? Brian Buss has you covered.

In this episode I sit down with Brian Buss from Nevium to talk about intellectual property (IP), how to put together an IP portfolio, and why it’s important to act like a monopoly.

  • Why creating an IP plan is so important and how it can lead to more sales.
  • The four ways that intellectual property can create value.
  • How to leverage your intellectual property to grow your business.
  • Why it’s important to have a clean and robust IP portfolio when being acquired.
  • The top red flags to avoid when putting together your IP plan

Take Action: Download the phased approach to leveraging your IP Here

“The majority of the value you are going to create will be your intellectual property. “ – Brian Buss Read more »

006 – Are You Skipping This Essential Medical Product Development Step? Find Out From Karen Greene

In this episode I sit down with Karen Greene from Life Pack Labs to talk about an often overlooked step in development, medical device packaging.  We talk about steps that can save you time and money to market, and why you should consider your packaging from the very beginning of your project.

  • Why packaging should be considered right at the onset of your product development.
  • Why the primary packaging is important for sterile medical devices and how this saves time and money if done early
  • The purpose of the secondary packaging for your product.
  • Things to consider when designing the tertiary packaging.
  • How Karen’s team uses temperature chambers to simulate “aging” and test your product.

Take Action:  Download your 7 Essentials For Successful Medical Package Design Here


“Your packaging is really a part of the product itself.” – Karen Greene

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The Best Advice You Need to Follow For Medical Device Development

Business owners and marketers in all industries are constantly trying to get ahead of the latest trend or social platform or trying to reach that one person that can propel their product. But really, the answer to business success is far simpler than you might think.

In fact, the best marketing advice for anyone is unequivocally:
Ha’ awi.

What does this mean?

Ha' awi - Give - Imua Services

Recently, marketing expert and leader of the 311,000 member Medical Devices Group on LinkedIn, Joe Hage came on Inspired by Imua to share best practices for medical device development professionals.
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005 – The Story Behind the Creation of and the Passion in MedTech News with Brian Johnson

In this episode I sit down with Brian Johnson from to talk about the creation of his business, how he entered the MedTech industry, and why he feels so passionate about the work that this industry is doing.

  • Why he considers himself a paid observer of the medical device industry rather than a part of it.
  • How he developed the idea for Mass Device.
  • Why he’s made it his mission to cover the MedTech industry.
  • How one woman turned her husband’s untimely death into a new product that could save lives.
  • How he thinks about his experience interviewing successful people.

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004 – Get and stay on the FDA’s good side with Jon Speer

In this episode I sit down with Jon Speer from and we dive deep into some of the big issues plaguing the medical device industry and why his company makes HELPING others their top priority.


  • Jon’s accidental entry into the medical device industry.
  • How Jon developed an interest in systems and process.
  • How helps companies develop and efficient approach to design control.
  • The 2 part approach required for your validation to be valid.
  • Opportunities to learn more about the ever changing regulations.
  • Why’s company culture is so important.

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