In this episode I sit down with Dr. Art Erdman to talk about his background in engineering, how 3D printing helps research, and how to navigation the development and innovation process.
- The University of Minnesota Medical Devices Center, what it does, and how it spurs medical device innovation.
- How Dr. Erdman ended up in the medical device industry from a background in engineering.
- How the technology of 3D printing at the Medical Devices Center helped to remove a brain tumor.
- Advice for people struggling through the development and innovation process.
- The importance of collaboration in the medical device industry.
“I think we all struggle with so much information and technology moving so fast—what’s going to be important and what’s not?”— Dr. Art Erdman Read more »
In this episode I sit down with Dominick Sirianni and Jan Peuquet to talk about Jan’s recent struggle with Cardiomyopathy and how an LVAD device saved her life.
- What it was like feeling like she was dying but being told she was fine.
- How her family convinced the hospital to take a better look at her condition.
- Why the absence of an available heart was the best thing that happened to her.
- How an LVAD device saved her life.
- What it was like getting the call about her replacement heart.
“Without the LVAD I would never have survived to this point in time.” – Jan Peuquet
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In this episode I sit down with Dr. Romina Ghassemi to talk about her work in chiropractic, how she invented the BAX-U posture support system, and what you should consider when developing a medical device.
- How her mother’s migraines inspired her to become a doctor.
- Why she stopped treating the symptoms and started looking for the underlying cause.
- How she developed the concept for the BaX-U system.
- Why you need to focus on creating a product that people actually want to wear.
- Her biggest struggles in medical device product development.
“Sometimes life gives you opportunities and the only choice you have is to succeed.” – Dr. Romina Ghassemi Read more »
In this episode I give you a quick recap of what happened at this year’s 10X medical device conference.
Register for Device Talks (use Code: IMUA)
“Medical devices are all about the data.” – Kim Cobb Read more »
In this episode I sit down with Aaron Call from MediCoventures to discuss his company, their process to taking a new medical device product out of the ideation stage, and why product market fit is so important.
- How and why he ended up moving to Phoenix, Arizona.
- The story behind MediCoventures and how it got started.
- How MediCoventures approaches validation of new product ideas.
- Why your idea is only as valuable as the market says it is.
Download the Fundability Criteria worksheet.
“We want to help you develop something that is better than your original idea.” – Aaron Call
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In this episode I sit down with Brian Buss from Nevium to talk about intellectual property (IP), how to put together an IP portfolio, and why it’s important to act like a monopoly.
- Why creating an IP plan is so important and how it can lead to more sales.
- The four ways that intellectual property can create value.
- How to leverage your intellectual property to grow your business.
- Why it’s important to have a clean and robust IP portfolio when being acquired.
- The top red flags to avoid when putting together your IP plan
Take Action: Download the phased approach to leveraging your IP Here
“The majority of the value you are going to create will be your intellectual property. “ – Brian Buss Read more »
In this episode I sit down with Karen Greene from Life Pack Labs to talk about an often overlooked step in development, medical device packaging. We talk about steps that can save you time and money to market, and why you should consider your packaging from the very beginning of your project.
- Why packaging should be considered right at the onset of your product development.
- Why the primary packaging is important for sterile medical devices and how this saves time and money if done early
- The purpose of the secondary packaging for your product.
- Things to consider when designing the tertiary packaging.
- How Karen’s team uses temperature chambers to simulate “aging” and test your product.
Take Action: Download your 7 Essentials For Successful Medical Package Design Here
“Your packaging is really a part of the product itself.” – Karen Greene
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Business owners and marketers in all industries are constantly trying to get ahead of the latest trend or social platform or trying to reach that one person that can propel their product. But really, the answer to business success is far simpler than you might think.
In fact, the best marketing advice for anyone is unequivocally:
What does this mean?
Recently, marketing expert and leader of the 311,000 member Medical Devices Group on LinkedIn, Joe Hage came on Inspired by Imua to share best practices for medical device development professionals.
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