The Best Advice You Need to Follow For Medical Device Development

Business owners and marketers in all industries are constantly trying to get ahead of the latest trend or social platform or trying to reach that one person that can propel their product. But really, the answer to business success is far simpler than you might think.

In fact, the best marketing advice for anyone is unequivocally:
Ha’ awi.

What does this mean?

Ha' awi - Give - Imua Services

Recently, marketing expert and leader of the 311,000 member Medical Devices Group on LinkedIn, Joe Hage came on Inspired by Imua to share best practices for medical device development professionals.

And it struck me just how consistently his advice hinged around ‘giving.’ It didn’t really matter what question I asked:

Me: “What can people do to expose their idea to get exposure to their idea or product?”
Joe: “Ask what you can do for them.”

Me: “What advice can you give someone when they are looking to grow their network?”

Joe: “What can you do for them?”

Me: “What mistakes should be avoided when raising funds for a medical device launch?”

Joe: “Don’t approach them cold. Help people easily discover how they can feel good about introducing you to people who can help.”

Me: “What strategies can medical device developers use to map out their sales launch?”

Joe: “Tell a story but make sure that it educates your audience on why you are different than others in the market.”

Even Joe’s face to face networking event is about ha’ awi. The 10x Medical Device Conference is limited to 200 participants and the clear focus is networking and forging relationships. This isn’t a thousand-business card event. It’s about making friends, helping colleagues, and building a network that yields mutual benefits for years to come.

Join me at the 10x Medical Device Conference in San Diego from May 2nd to the 4th and take your network to the next level. I’ll be there doing some live interviews and continuing to grow the relationships I formed last year. Stop by and say hello and maybe you can appear on the Inspired by IMUA podcast too!

In the spirit of ha’ awi, let me give you $30 off your ticket by visiting Joe’s registration page and using the code below…

Special Discount Code: IMUA for $30 off!



About the Author

Meghan M. Alonso
Meghan M. Alonso, referred to by Shark Tank’s Kevin Harrington as a medical device development expert, is known for equipping medtech & IVD companies with the knowledge, resources, and connections they need to bring innovative products to market. She’s the IVD Product Marketing Manager for NAMSA and founder of Imua Services. She’s a contributing author for best selling book “Put a Shark in Your Tank” with Shark Tank’s Kevin Harrington, and the prestigious “Molecular Profiling – Methods and Protocols”(a must read in molecular diagnostics). Her podcast, MedTech Inspired, in which she interviews the hottest startups, experts, and investors, won iTunes “New and Noteworthy”. According to the Huffington Post, she helps clients navigate the complicated process of bringing their ideas to the marketplace. She’s a patriotic military wife, pet parent, founder and co-founder of 4 successful companies who thrives on guiding medical device and IVD companies through development and manufacturing. When she isn’t helping others, Meghan is hard at work on her MBA she is pursuing from Auburn University, staying active with her adorable husky Abby, crossfitting, enjoying great restaurants and fine wine with her husband, soaking up the sun the nearest beach, and promoting the adoption of shelter dogs.

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