010 – Migraines as Motivation for Medical Devices with Dr. Romina Ghassemi

In this episode I sit down with Dr. Romina Ghassemi to talk about her work in chiropractic, how she invented the BAX-U posture support system, and what you should consider when developing a medical device.

  • How her mother’s migraines inspired her to become a doctor.
  • Why she stopped treating the symptoms and started looking for the underlying cause.
  • How she developed the concept for the BaX-U system.
  • Why you need to focus on creating a product that people actually want to wear.
  • Her biggest struggles in medical device product development.

“Sometimes life gives you opportunities and the only choice you have is to succeed.” – Dr. Romina Ghassemi Read more »

008 – Is your company fundable? Aaron Call will cover the steps to make it so it is.

In this episode I sit down with Aaron Call from MediCoventures to discuss his company, their process to taking a new medical device product out of the ideation stage, and why product market fit is so important.

  • How and why he ended up moving to Phoenix, Arizona.
  • The story behind MediCoventures and how it got started.
  • How MediCoventures approaches validation of new product ideas.
  • Why your idea is only as valuable as the market says it is.

Download the Fundability Criteria worksheet.

“We want to help you develop something that is better than your original idea.” – Aaron Call
Read more »

007 – Do You Know All of the Things You Can Do With Your IP? Brian Buss has you covered.

In this episode I sit down with Brian Buss from Nevium to talk about intellectual property (IP), how to put together an IP portfolio, and why it’s important to act like a monopoly.

  • Why creating an IP plan is so important and how it can lead to more sales.
  • The four ways that intellectual property can create value.
  • How to leverage your intellectual property to grow your business.
  • Why it’s important to have a clean and robust IP portfolio when being acquired.
  • The top red flags to avoid when putting together your IP plan

Take Action: Download the phased approach to leveraging your IP Here

“The majority of the value you are going to create will be your intellectual property. “ – Brian Buss Read more »

006 – Are You Skipping This Essential Medical Product Development Step? Find Out From Karen Greene

In this episode I sit down with Karen Greene from Life Pack Labs to talk about an often overlooked step in development, medical device packaging.  We talk about steps that can save you time and money to market, and why you should consider your packaging from the very beginning of your project.

  • Why packaging should be considered right at the onset of your product development.
  • Why the primary packaging is important for sterile medical devices and how this saves time and money if done early
  • The purpose of the secondary packaging for your product.
  • Things to consider when designing the tertiary packaging.
  • How Karen’s team uses temperature chambers to simulate “aging” and test your product.

Take Action:  Download your 7 Essentials For Successful Medical Package Design Here


“Your packaging is really a part of the product itself.” – Karen Greene

Read more »

005 – The Story Behind the Creation of MassDevice.com and the Passion in MedTech News with Brian Johnson

In this episode I sit down with Brian Johnson from MassDevice.com to talk about the creation of his business, how he entered the MedTech industry, and why he feels so passionate about the work that this industry is doing.

  • Why he considers himself a paid observer of the medical device industry rather than a part of it.
  • How he developed the idea for Mass Device.
  • Why he’s made it his mission to cover the MedTech industry.
  • How one woman turned her husband’s untimely death into a new product that could save lives.
  • How he thinks about his experience interviewing successful people.

Read more »

004 – Get and stay on the FDA’s good side with Jon Speer

In this episode I sit down with Jon Speer from greenlight.guru and we dive deep into some of the big issues plaguing the medical device industry and why his company makes HELPING others their top priority.


  • Jon’s accidental entry into the medical device industry.
  • How Jon developed an interest in systems and process.
  • How greenlight.guru helps companies develop and efficient approach to design control.
  • The 2 part approach required for your validation to be valid.
  • Opportunities to learn more about the ever changing regulations.
  • Why greenlight.guru’s company culture is so important.

Read more »

003 – Crowdfunding $453k and Goal Setting with Brandon T. Adams


In this episode I sit down with Brandon T. Adams who is the author and founder of Keys to the Crowd. Brandon leaves it all on the table sharing his story from watching his dad sell ice as a child to launching his first successful kickstarter campaign, then most recently raising over a whoppin’ $453k for a client.


  • Brandon’s first introduction to entrepreneurship.
  • His inspiration to start his first company.
  • How Brandon transitioned from his first product and became a crowdfunding expert.
  • Why he started the Young Entrepreneurs Convention.
  • How he landed big name speakers like Kevin Harrington, John Lee Dumas, and others.
  • Why you should do things that scare you.
  • How you can win a free VIP ticket to the Young Entrepreneurs Convention
  • Raising $453,803 on Kickstarter.

Read more »

002 – Running on 3D Printing Prosthetic Legs: How 3D Printing Changed Derby the Dog’sLife with Tara Anderson

Join me as I talk with Tara Anderson.  She works by day as the Director of Product Management at 3D Systems and foster mom for dogs with Peace to Paws by night.  Learn how she ties her two passions together by helping change special needs animal’s lives through 3D printing and biomedical engineering. **Scroll below to see Derby videos!**



  • How Tara entered the 3D printing industry.
  • The process in which Derby was evaluated for prosthetics.
  • The full story of Derby the Dog’s journey.
  • Why 3D printing may not be the best solution for all cases.
  • The future of 3D printing.

Read more »

001: The Secrets of Medical Device Marketing with Joe Hage

In this episode, Joe Hage shares the most important marketing and communications tips for companies going through medical device development.  He gives the following actionable advice + more:

  • How to connect with influential people and actually get a response.
  • How to use LinkedIn when looking for investors in your product.
  • Why communication is the key to achieving you goal.

Read more »